Synergy Effect Logo

Toprent

Driving Car Rental Capacities Up

Toprent is a car rental company operating in the Baltic region, offering some of the most competitive prices to the market. Just like most car rental services nowadays, Toprent is fully customized, online operating business. For the last decade we have been helping Toprent stay on top of the game by providing a polished online presence.

An image of a laptop

The Challenge

Managing Rapidly Increasing Demand for Car Rental Services

We have been collaborating with Toprent ever since 2012 when Toprent approached us to help elevate their website and online services to the next level. The company’s existing online solution was less than ideal in terms of capabilities and was falling even shorter as the demand for car rental services grew. Many parts of the company's documentation were still executed manually and it was slowing things down. The presentation of available cars also needed improving since the size of Toprent car park grew tremendously.

A mobile phone in a hand

The Solution

Automating Processes Every Step of the Way to Ensure Effortless Renting

The biggest challenge to overcome was building a solution that would fully accommodate the broad spectrum of services that Toprent offers. To tackle all the demands of the rental market, we decided to integrate three functional modules into Toprent's website that would automate all the processes:

• CRP/ERP system

• Car Park and Order Management systems

• Inner Task Management system (deals with orders, communication,   resource management, etc.)

We also assist Toprent in taking care of its communication strategy by reorganizing the information architecture on the website (the order and amounts of information present on the web page). We automated email content and sending and control communication algorithms.

Provided Services

  • Strategy & Analytics
  • Consumer Analysis
  • UX Design & Prototyping
  • Back-end & Front-end Development
  • Quality Assurance
  • Maintenance & Support

Monitoring Customer Analysis for Continuous Client Engagement

To pump the conversion rates up we put a special emphasis on user experience design in this project. To ensure the best decisions were made we analyzed real user's behavior. Toprent's website style and functionality get constant updates based on the results of customer analysis.

Constant tweaks led to a steady and measurable increase in website conversion rates and online sales. On different periods the sales had gone as much as 50% up and the page turnover a staggering 140% up.

50%

Increased Sales

140%

Page Turnover

Results

Gaining Forward Momentum One Ride at a Time

The updated website and installed systems helped Toprent establish itself in the car rental market as a beloved service provider. The statistic demonstrates a steady increase in conversions and sales due to successful maintenance and updates.

Toprent

Toprent

Toprent is a car rental company operating in the Baltic region, offering some of the most competitive prices to the market. Just like most car rental ...

M-1 personnel

Radio station M-1

M-1 Radio is undeniably one of the most popular and successful broadcasters in Lithuania for the last three decades. However, staying ahead of the com...

E-commerce

Femina Bona

Femina Bona is a business group owning various enterprises in the beauty industry of Lithuania and Latvia. One of the main Femina Bona business endeav...

SB Lizingas

SB Lizingas

SB lizingas is one of the most respectable and longest-running commercial finance companies in Lithuania. The company offers various types of leasing,...

Nordrent

Nordrent

Nordrent is a rent-to-own company, that pioneers a brand new method of shopping to the Lithuanian market. With Nordrent users are able to rent furnitu...

ICBA

ICBA

International Credit Broker Alliance (ICBA for short) is the second-largest independent group of Trade Credit Insurance Brokers in the world. The comp...

Euroapotheca

Euroapotheca

We worked with a constantly growing group of companies from the Baltic countries and Central and Eastern Europe, managing retail pharmacy chains and w...

Achemos grupė

Achemos grupė

UAB concern ACHEMOS GRUPĖ is one of the largest national capital business groups in Lithuania, uniting over 40 companies. They operate in the chemical...

Lietuvos architektų grupė

Lietuvos architektų grupė

We designed and implemented the information system "LARIS" (information system of the Lithuanian Chamber of Architects) together with a convenient and...

Toyota

Toyota (Solorina)

We designed and implemented the information system "LARIS" (information system of the Lithuanian Chamber of Architects) together with a convenient and...

Orkla Foods Lietuva

Orkla Foods Lietuva

UAB "Orkla Foods Lietuva" belongs to "Orkla ASA", which is one of the largest food industry companies in Northern and Eastern European countries. Our ...

Patogu pirkti

Patogu pirkti

We created the user experience and user interface design of one of the largest bookstores in Lithuania that sells books only online. The bookstore "Pa...

Let’s talk!

FacebookLinkedIn

© 2023 Synergy Effect

Privacy Policy