Catalogue and assortment
Product structure, variants, attributes and assortments by channel, country or customer group.
When you need custom e-commerce
- 1
Different customers need different prices, discounts or assortments, and your template cannot handle it.
- 2
Stock, prices and orders are copied manually between the store and your ERP or accounting system.
- 3
Products are configured: dimensions, materials, artwork or price depend on parameters.
- 4
You sell through several outlets, warehouses or pickup points and need one order flow.
- 5
You are building a platform where multiple sellers or partners list their own offers.
- 6
Your standard store has hit its limit: slow, overloaded with plugins and hard to evolve.
What the system covers
Custom pricing
Customer group prices, contract discounts, volume pricing and dynamic price calculation.
Stock and availability
Stock from your warehouse or ERP, reservation at checkout and clear availability information.
Order workflow
Statuses, confirmations, documents and notifications from cart to fulfilment.
Payments
Payment methods, proforma invoices, deferred payment for B2B customers and refunds.
Logistics and pickup
Delivery methods, pickup points, time-slot selection and shipment information.
Multi-seller logic
Seller accounts, offers, order routing and settlement logic for marketplace platforms.
Administration
A clear back office for orders, assortment, content and promotions without a developer.
Integrations
What the system can connect with
A commerce system pays off when data stops moving by hand. Depending on your landscape, it can connect with these system categories:
- ERP
- Accounting
- Payments
- Inventory
- Delivery
- POS
- API
Delivery process
How we work
We start with your sales rules and data flows, not with a design template.
- 01
Discovery
Processes, users, data and existing systems.
- 02
UX/UI and architecture
User journeys, interfaces and system structure.
- 03
Engineering and integrations
Phased engineering and business system connections.
- 04
Testing and launch
Scenario testing, data migration and a safe launch.
- 05
Continuous development
Monitoring, support and new features.
A good fit for
- Manufacturers, wholesalers and retail chains with B2B or mixed sales
- Companies with custom pricing, assortments or configurable products
- Businesses that need a connection to ERP, accounting or inventory
- Marketplace and platform projects with multiple participants
Not the right fit when
- A small store with a few dozen products and a standard checkout
- Cases where an off-the-shelf solution without integrations is enough
- Projects that only need a visual website refresh
For simpler needs, WooCommerce is often the more sensible choice — we can help with that too. WordPress and WooCommerce solutions →
Experience
Related public projects
Frequently asked questions
How is custom e-commerce different from WooCommerce or Shopify?
Off-the-shelf platforms suit standard selling. A custom system is built around your pricing, assortment, order flow and integrations, so you do not have to bend business processes to platform limits.
Can we keep our existing ERP or accounting system?
Yes. In most cases the commerce system connects to your existing ERP or accounting rather than replacing it. During discovery we define which data needs to sync and how often.
Do you build B2B ordering portals?
Yes. B2B ordering systems with contract prices, customer-specific assortments, order history and documents are one of the most common custom commerce projects.
Can you build a marketplace with multiple sellers?
Yes. We design seller accounts, offer management, order routing and settlement logic according to the rules of your platform.
How much does a custom e-commerce system cost?
It depends on scope and integrations. We work on an hourly basis and provide a phased plan after discovery, so you can start with the most important part and expand later.
Can you migrate our existing store?
Yes. We plan the migration of products, customers and orders and preserve existing URLs so the launch does not hurt sales or search visibility.
Related solutions
All web systemsCustom system development and an overview of every direction.Self-service and customer portalsSecure portals for customers, partners and employees with documents, contracts, requests and statuses — connected to your internal systems.Ordering and booking systemsSystems that manage resources, time slots, locations and services — with availability, confirmations, payments and a clear back office.Mobile applicationsApps for employees, customers and partners — with administration, backend and integrations, so the data on the phone is the same data your company works with.CRM, ERP, POS and accounting integrationsWe connect customer interfaces, administration and internal systems — CRM, ERP, POS, accounting, inventory and payments — into one reliable data flow.WordPress and WooCommerceFor simpler websites and standard online stores.