Custom WordPress Development

Custom WordPress development engineered around your business — not around a template. Lean themes, ACF Gutenberg blocks, custom plugins and clean integrations with the rest of your stack.

  • Themes and blocks engineered from scratch to your design
  • Custom WordPress plugins for your business logic
  • Integrations with CRM, ERP, payments and AI
  • Tuned for Core Web Vitals and SEO out of the box
  • Long-term maintenance and SLA available

What custom WordPress development covers

Custom Themes

Themes written from scratch to your Figma design — lean, semantic, tuned for Core Web Vitals.

Lighthouse 90+

Custom Plugins

Business logic that no plugin covers: workflows, dashboards, importers, exporters, internal tools.

Only what you need

Integrations

CRM, ERP, payments, shipping, AI, mailing — connected via REST, GraphQL and webhooks.

One clean data flow

ACF Gutenberg Blocks

An editor-friendly block library that lets your team build pages without breaking the design system.

Fast, on-brand publishing

About Synergy Effect

  • Lithuania-based enterprise technology agency, founded in 2003.
  • 20+ years of experience in WordPress, WooCommerce and custom web engineering.
  • 200+ delivered projects and 50+ enterprise clients across Lithuania, the EU, the UK and the Nordics.
  • In-house team of architects, full-stack engineers, DevOps, security specialists and AI engineers.
  • GDPR-aligned hosting, signed DPAs and SLAs available in English.
  • Offices in Vilnius, Kaunas and London — full European business-hours coverage.

When to choose us

  • You need a long-term WordPress / WooCommerce partner, not a one-off job
  • You want custom functionality (B2B pricing, ERP sync, AI features) that no plugin covers
  • Security, GDPR and enterprise-grade SLA matter to you
  • You need headless WordPress or a React / Next.js front-end engineered properly
  • You value a documented process: discovery → build → UAT → SLA

When NOT to choose us

  • You need a cheap template install in a few days — a freelancer will be cheaper
  • You want a single "fix this plugin" job with no follow-up scope
  • You only need hosting — we are an engineering team, not a host

Freelancer vs generic agency vs Synergy Effect

How WordPress and WooCommerce service levels differ by partner type.

CapabilityFreelancerGeneric agencySynergy Effect
Custom WordPress development (no templates)
WooCommerce with B2B pricing and ERP sync
Headless WordPress (React / Next.js)
SLA with guaranteed response time
GDPR / DPA documentation
24/7 uptime monitoring and on-call
Security incident response
AI features integrated into WordPress
Team > 1 person (architect + dev + DevOps)

Yes · Partial · No

Frequently asked questions

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