Nordrent
Introducing new ways of financing purchases
Nordrent is a rent-to-own company, that pioneers a brand new method of shopping to the Lithuanian market. With Nordrent users are able to rent furniture, household appliances and electronics and later purchase it on favourable terms. The service is completely new in Lithuania and thus needed a strong introduction online to take off successfully.
The Challenge
Demistifying rent-to-own services to help users discover a smarter way to shop
Nordrent hired us to help appropriately represent and promote their business by developing a capable website. Since rent-to-own services are still new in Lithuania, the main focus was to discover potential customer needs to understand how to communicate about the services on the website to reach the target audience and meet its expectations. Nordrent also requested assistance with filling the website with quality content and polishing the company's branding style.
The Solution
Building a trustworthy, sharp online identity through research-drivern design
We began building Nordrend website from the ground up, so close collaboration with a client was entailed throughout the whole process. We held a few joint work sessions with Nordrent team to conduct a thorough business analysis and appropriately plan for the design stage. Based on collected information our design team conducted an extensive user experience research, that offered numerous insights about what the website should contain and look like.
Provided Services
- Strategy&Analytics
- UX/UI design
- Custom Web Development
- Visual Identity
- Copywriting
- SEO Optimisation
Results
A web platform that resolves ambiguity
Synergy Effeect managed to help Nordrent built an effective website with integrated Self-service system to provide financial services and effectively communicate about the a rent-to-own service. The website is aids to communicate an image of a trustworthy, innovative and worthy financial partner.
